Squaring the globe.
How big is the world? As big as 57 billion 3x3-metre squares. What initially sounds so impossibly big to imagine is in fact something very simple yet so incredibly precise: what3words has turned the globe into a series of squares. The idea behind CEO Chris Sheldrick's company is to give every single one of these squares their own name composed of a combination of three words from the dictionary. The result is a software-based, global address system which is at least as precise but massively more simple to comprehend than any road address of set of GPS co-ordinates. And above all, much easier to use. "People are used to thinking in words as opposed to in numbers," says Sheldrick who co-founded what3words. This simple realisation is the basis of the secret to the success of the business upon whose services more than 600 other companies in 170 different countries now rely.
Chris Sheldrick, CEO of what3words
"We have found a way of making the whole world accessible with just three words."
The world squared.
what3words simplifies mobility: you simply get into the car, say a combination of three words and you'll be taken to your desired location much more precisely than with a street address or GPS co-ordinates.
Three words. One place.
Every digital square explicitly represents a specific location measuring 3x3 metres in size.
Simple location service.
This castle in Andalusia, for example, answers to the name "music.chalks.lids".