Quality as a recipe for success.
Only 12 % of family-run businesses in Germany manage to make the change from the second to the third generation. And so it's even more impressive that the Vielhaber bakery is already being run by the seventh generation of the same family. Here, the Vielhaber family explain their recipe for success as well as how closely the company's own history is linked to that of Mercedes-Benz Vans.
Quality is an attitude.
Expertise and long-standing experience.
Maja Vielhaber had to take over the company following the death of her husband and guided the business through the post-war period.
Nostalgia and tradition.
Mercedes-Benz Vans have always been a part of the company's history.
Driving with passion.
Keeping with the times and staying on track.
The "Evergreen" from Bremen.
Striking colours and a conspicuous livery ensure the Vielhaber's T1 is unmistakeable.
Clear design idiom.
Boxy exterior with a prominent front end.
The pioneer in its class.
From its initial introduction, the Sprinter has continued to be used by the traditional company.
All Sprinter models are equipped with the right body and the latest safety and assistance systems.
Traditional meets modern.
Elisabeth Vielhaber completed the same training at the same college as her father and is now bringing fresh impulses into the business.
Heading into the future as a strong team.
The story of success surrounding the Vielhaber family-run business makes it clear that even traditional companies with a proven product range can keep up with the times and make their mark on the market. At the end of the day, what counts is quality. And that is also "a question of attitude".