According to Hans-Dieter Futschik, Director of Exterior Design, some vehicles are evolutionary, while others are revolutionary. "Seventy percent of our work is in developing show cars, the portfolio for the future, new mobility features and development testing feasibility. The remaining thirty percent involves providing support for product studies. We need to be innovative and introduce new design idioms for Mercedes-Benz as well as for smart. We need to be more daring than the others because we need to provide the foundation for the new strategy and new architectures," adds Steffen Köhl, Head of the Advanced Design Center in Sindelfingen.
All ideas and drafts converge on his desk – from Sindelfingen in Germany via Tokyo to Carlsbad in California and Beijing in China. In addition are the Design Centers in Como, Italy and Palo Alto, California that are also responsible for interior design and are therefore under Harmut Sinkwitz's directive.