Sensuousness includes everything that expresses emotions and touches the heart, such as e.g. balance, warm colours, natural beauty, soft shapes, harmony and emotion.
In contrast, clarity means that the essence, the essence of the formal statements, is highlighted and made tangible in its pure form. This is how expressive, clearly defined, visionary shapes are created.
The design idiom is defined with inviolate principles. These are interpreted suitably for each model, which gives each model series its own distinct character and yet ensures that is identifiable as a Mercedes-Benz.
The focus of the Mercedes-Benz designers is always on creating unique and invigorating vehicles that are full of contrasts while shaping thrilling proportions. At the heart are clear basic shapes that have a sensuous flow and a sophisticated design depth, which gives every Mercedes-Benz a natural force of attraction.
The design philosophy of sensuous clarity creates a perfect balance between tradition and progress. And the visionary design idiom drives the Mercedes-Benz designers to continuously strive for the perfect form.