Just like Como, the locations of the other Mercedes-Benz Advanced Design Centers in Carlsbad and Sunnyvale (USA) and Beijing (China) were selected very carefully. Mercedes-Benz hopes that the specific local environments will stimulate the creativity of its designers, thereby ultimately leading to some pioneering design work. "By living here, we automatically soak up these influences: the rhythm of life, the people and their customs, the food we eat, things we see, the colour of the sky. It's about a way of life and about the atmosphere", is how Frederic Latino, a designer for Mercedes-Benz in Como, sums up the concept behind the Advanced Design Centers. The sky above Como is different than the sky above Sindelfingen; and the horizon in Como is different from the one in Sindelfingen – at least from the point of view of design. But the creative base is and always has been the Advanced Design Center in Sindelfingen.