Through updates of their fleets and infrastructural measures, major Brazilian cities are already preparing themselves for the increased traffic volume expected during the World Cup in 2014 and the Olympic Games in 2016. Fortaleza in Northeastern Brazil will be one of the cities to host World Cup soccer games. With an order of 135 new Mercedes-Benz urban buses with BlueTec® 5 technology, Fortaleza is one of the environmentally conscious cities to update their fleet of public transport vehicles in the run-up to this major sports event.
The second major order was placed by the public transport operators in Ribeirão Preto. With almost 600,000 inhabitants, Ribeirão Preto is one of the largest cities in the São Paulo province. The transport companies have ordered almost 390 Mercedes-Benz bus chassis. The new fleet, which will begin to operate in the coming months, is part of the local public transport concept aimed at improving the city's traffic infrastructure. The concept also involves the establishment of new bus lines and the creation of exclusive bus corridors along the city's main avenues. "The public transport companies chose our vehicles because of their state-of-the-art equipment, low fuel consumption, and high profitability. Our vehicles create maximum efficiency, which is well received by our customers. This is also confirmed by our outstanding market position. We are currently providing 60 percent of Brazil's city buses," says Hartmut Schick, Head of Daimler Buses.
The upcoming major sports events in Brazil are expected to stimulate further sales.
With around 7000 new vehicle registrations in the first half of 2012, Daimler clearly defended its leading role on Brazil's bus market. The company has a market share of around 50 percent of vehicles in the urban and intercity bus segment weighing over 8 tonnes GVW.