"The standard for buses." is the logical extension of the old, and the new way of expressing the new, key message which will both point the way forward and forge the identity of the Mercedes-Benz Bus and Coach unit in future. With its new claim "The standard for buses.", Mercedes-Benz shifts its ambition to lead technologically into the right context, thereby raising client awareness of its rightful claim.
The innovations from Mercedes-Benz are perfectly in line with market and customer requirements, with the result that they quickly become the standard in the marketplace and thus the benchmark for others. With
"The standard for buses.", Mercedes-Benz underlines its role as an important trend-setter in the bus and coach sector.